Web analytics and optimisation
The basis for achieving a successful online strategy is customer insight and optimisation, based on data analysis. eCapacity have assisted and continuously helps a number of Denmarks largest websites with optimisation and data analysis.
- Further information
- ContactMorten Busk
- E-mailmb@ecapacity.dk
- Phone+45 7026 2723
Online activities should be measured on business results and can be improved through customer insights and optimisation.
Online KPIs and reporting
Setting up online KPIs and reporting is typically an offshoot of an online strategy scenario where overall direction and goals have been set. To link the daily objectives with the overall strategy and to ensure efficient cooperation and interaction between channals, eCapacity will guide the client in setup, deployment and monitoring of KPIs and reporting. Proper reporting ensures understanding and overview of the online channel’s role and business result are made visible.
Web analytics
Web analysis reveals customer behavior on the site and thereby supports business optimization of sales, customer service and customer experience. Analytical work to improve the online channel is now typically carried out by the use of different techniques, where analytical tools interact with the site. Examples of this include A/B tests where different versions of the same content is tested in parallel, behavioral targeting where sitecontent is specially targeted to each visitor and automatic bid management, where banners, adwords and other online marketing is inserted and optimised continuously. based on the actual performance of the website. Analysearbejdet med at forbedre online kanalen foregår i dag typisk via anvendelse af forskellige teknikker, hvor analyseværktøjerne interagerer sammen med sitet.
Implementation
eCapacity implements the tools and reports, so that the company gets the best possible return on investment in relation to web analytics.
Online customer satisfaction
Why do users visit your website and how satisfied are they? eCapacity gives advise based on documented analysis showing which initiatives will improve customer satisfaction with the website experience.
Website optimisation
Do you take advantege of your websites full commercial potential? eCapacity conducts a structured analysis, providing recommendations and clarifications of the areas where performance can be optimized.
Examples of customers
Below are some examples of web analytics customers
