Online strategy
The online channel has a crucial impact on customers’ overall experience of a company, and there should be a clear strategy for the channel.
- Further information
- ContactPer Rasmussen
- E-mailpr@ecapacity.dk
- Phone+45 7026 2723
Besides considering the company’s digital presence on the traditional website as a sales and self-service channel, online strategy will refine the company’s presence on other digital media such as mobile websites, Apps and social media.
As an increasing proportion of sales and customer transactions take place online and customers use both digital and non-digital touch points in their dialogue with the company, there should be coherence between other channels and the overall business goal, in order for the business to realise its objectives and full potential.
The development of the company’s online strategy should be based on the overall business and channel strategy, thereby ensuring that the objectives and the potential is realised.
Once the company has developed an online strategy, it is essential that the objectives are anchored in concrete and measurable actions, as there need to be a clear plan for how the strategy will be carried out in practice.
Online business strategy
eCapacity has extensive experience in developing the part of the business strategy that creates the foundation for growth and significant increase in value creation based on the company’s digital channels. We typically develop the digital strategy in close cooperation with the company’s sales and marketing management, with the management or with the board.
Examples of online strategy projects:
- Online channel strategy focused on setting up online sales as a new sales channel in the company.
- eCommerce strategy focused on dramatic growth in online sales.
- Multi-channel strategy focused on generating growth through strong integration between online channel, shops and call center.
- Strategy for direct sales from producer to consumer.
- Strategies where the internet is the key driver in creating a significant business transformation.
The consultants in eCapacity has many years’ experience in developing businesses on the web and has been responsible for some of the most successful online businesses and online channels in large Danish companies. This background, combined with a structured and well defined strategy development methodology ensures that all relevant aspects are identified in the strategy process.
We emphasise that the strategic plan is designed so that it can be operationalised immediately after the decision i made, and we typically also contribute as an advisor in the realisation of the strategy.
Examples of customers
Below are some examples of online strategy customers.
